7 useful tools for SME’s Social Media Management
This week I wanted to share some social media tools that help take some of the trouble out of managing your social media. They will give you more time to focus on other areas of your business, whilst not neglecting your social responsibilities. The social media tools listed are easy to use and cost-effective with the majority either being completely free or having free versions. Of course this is just a small selection, there are tonnes more out there, but these are some that are really useful!
Buffer allows you to schedule posts on Twitter, LinkledIn, Facebook and Google + to share throughout the day, so you can be posting at optimal times. It can be used to set daily schedules for your content and also contains analytical functions. It’s really easy to use and it does have a free version to get you on your way. However should you want unlimited scheduling, you will have to sign up to their awesome plan which runs at $10 a month.
Hootsuite is another social media management tool. It allows you to track and manage your vast array of social media profiles. You can use it to schedule and it provides very useful analytics. Hootsuite’s scheduling is great. As well as allowing you to choose when to schedule, it also has a feature called “Auto Schedule” which preselects a time for your post to have optimal impact. Hootsuite does have a free version, however, it has limited functionality. To get the most out of the tool, a subscription costs just £9.99 a month. This gives you access to all the analytical stuff, allows you to have more accounts and more users.
Visual marketing has exploded thanks to the likes of Instagram and Pinterest. Canva is a great site for anybody without an expert graphic designer, who still wants to craft tremendous visual content to share on social media. This tool allows you to become a graphic designer; it has an easy to use drag and drop design tool with a mammoth library of images, graphic elements and illustrations. The tool is free however you do have to pay for some of Canva’s images if you want to use them, they are cheap though!
Bitly is an essential app if you love to tweet. Having only 140 characters can significantly restrict what you can post. Bitly is a url shortening service, which, can help you get some of those much needed characters back! It can also be used to help you track the performance of your links using analytical functions. It is 100% free!
If you are lucky enough to be unable to monitor all of the places that you are being mentioned on the internet, then this is a tool for you. Mention allows you to track yourself everywhere! You can see where and when people are talking about you or your website. Useful, huh? Mention does have a free basic plan however this has restrictions, to start to see the full benefits from using the site, plans start from just £29.00 per month.
Klout measures a user’s social influence on the web. They do this based on people’s activity on social networking sites such as Facebook, Twitter, Instagram etc. It gives users a Klout score, which is a number between 1 and 100. The higher the score, the more influential you’re. Klout updates your scores on a daily basis, allowing you to track your progress. It can also be used to schedule and share content and if you’re really busy it even recommends content for you to share. More great news, it’s free.
BuzzSumo is a platform for content marketing, it allows users to discover engaging content and outreach opportunities. It helps you discover what topics are trending, what content is being shared and who the key influencers in your industry are. It is a great tool to keep you up to date to make sure you don’t fall behind the competition.It is a good way of helping you generate blog post ideas by finding out what topics are hot and then you can give your own slant on these topics. It is also free to sign up to.
If you would like to talk to an expert about Social Media Management, contact Clements Marketing today on +44 (0)115 8232772 or email us at firstname.lastname@example.org. We’d be delighted to hear from you.