5 tips for marketing your business internationally online
It is true that the internet presents businesses with the opportunity to participate in a global marketplace. However, many companies, even with a global marketing strategy, struggle to attract a rich array of business from overseas.
At Clements Marketing, we specialise in helping companies expand their businesses internationally as well as in the UK. To help you, we have compiled 5 of our top tips for marketing your company internationally.
Internationalise your website
As part of your strategy, you should create country-specific websites with localised content for each target market.
Google is not the online search engine
Multilingual search engine optimisation (SEO) is all about getting as high in the search engines results pages as possible. Google hold a 93% market share in the UK, however, other countries have their own market leaders, for example, Baidu in China. In order to have an effective international online marketing strategy, you need to be targeting the right search engines.
Native translation is essential
People are often unwilling to buy something unless the site they are visiting is in their native tongue. It is essential when translating that you use a localisation strategy where you research keywords in the local language rather than just translating them. Words can vary greatly; even in countries that speak the same language therefore it is always best to use a native-speaker to translate.
Design is cultural
It is important to understand how culturally different we all are when we communicate messages to our audience. You should consider these differences when designing your website ensuring it is sensitive to the aesthetic expectations of different cultures. For example, in China, the colour black is associated with celebration whilst white is associated with death. Compare this to the Western world.
If you are an e-commerce site, it is imperative that people are able to purchase your products in their own currencies. This creates trust and makes purchase much easier.
It is not just about online
We are lucky enough to have taken on some fantastic projects at Clements Marketing. Most recently we worked with British Craft Beers Ltd, helping them to export British beer to China. Some of the greatest marketing success we’ve had with British Craft Beers has come from our offline marketing. For example, In May, Clements Marketing attended the Sial trade show in Shanghai with British Craft Beers. It was here, Clements Marketing helped further develop significant interest from Chinese distributers and as a result a number of new networks were established. Offline Marketing cannot afford to be neglected.
If you would like to see how Clements Marketing can help expand your business internationally, call us on 0115 8232 772 or email us at firstname.lastname@example.org. We would love to hear from you.