"Leading the way in effective online marketing"
Google AdWords Certified Partner
+44 (0)1629 822813
alan.clements@clementsmarketing.com
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Archive: Posts

The advantages of business networking

The Advantages of Business Networking Events

Business networking events are a must for all businesses simply because they are a great way to…well, network. Seriously though, networking events should make up a part of your business diary. Not only do you get to meet interesting people, you may even find a potential client or 2. A lot of networking events are also free and include interesting and informative talks ranging from subjects such as ‘Help with your Business Accounting’ to ‘Planning a Social Media Strategy for your...
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5 tips for marketing your business internationally online

It is true that the internet presents businesses with the opportunity to participate in a global marketplace. However, many companies, even with a global marketing strategy, struggle to attract a rich array of business from overseas. At Clements Marketing, we specialise in helping companies expand their businesses internationally as well as in the UK. To help you, we have compiled 5 of our top tips for marketing your company internationally. Internationalise your website As part...
Clements Marketing and Trading

The best SEO tip? Get to know your customer!

I have spent many years doing SEO. From working in a highly regulated financial environment to a quaint little bed and breakfast in the Derbyshire countryside and yet it’s only recently that I’ve really found the importance of getting to know your customer. I think the main difference for me is that when you are completing SEO tasks for a company that you also work for, you inherently know the company inside and out (or at least what is important to really make the SEO work). The fact...
Growth Vouchers Scheme

Growth Voucher Scheme: £2000 grants available for SMEs

Did you know about the Growth Vouchers Scheme? There is £30 million in vouchers available to help small businesses grow through the use of subsidised business advice. Vouchers can be claimed to pay 50% of the cost of the advice giving you the opportunity to claim up to £2000 back. Approved Advisers At Clements Marketing, we have been selected as an accredited adviser for the government run SME growth scheme.  We can help businesses with their marketing and provide digital advice. Good...
YouTube Advertising

YouTube leads growth in video advertising

Video advertising is a growing industry within the world of online marketing, with studies by PWC’s Entertainment report stating that revenue will more than double by 2018 from £316m to £717m. Video content is evolving and there are an ever growing number of channels where advertisers can choose to promote this content. However, YouTube is by far the most popular platform for marketers choosing to advertise using video. You are not only able to engage people through the advertising of...
LinkedIn Advertising

Target key decision makers using LinkedIn advertising

LinkedIn advertising has become a powerful tool for online marketers trying to promote content and generate leads through social media. There is no question that businesses should be looking to effectively utilise social media but what is important is that you are not wasting valuable resources targeting the wrong ones. Twitter and Facebook are traditionally used to target consumer markets, with LinkedIn being utilised to help reach professionals and B2B customers. If you are a B2B provider...
Google Adsense

Maximize your websites revenue through Google Adsense

Google Adsense is the most popular online advertising program where enterprises are able to display advertisements on their websites. These ads are a way to generate revenue on a per-click or a per impressions basis. The ads utilise Google’s internet search technology, which,  ensures that they contain appropriate content for visitors to your site. For example, if you site provides readers with healthy food recipes, Google might place ads for cooking equipment or cookery books. The more...
7 useful Social Media Management tools for SME's

7 useful tools for SME’s Social Media Management

This week I wanted to share some social media tools that help take some of the trouble out of managing your social media. They will give you more time to focus on other areas of your business, whilst not neglecting your social responsibilities. The social media tools listed are easy to use and cost-effective with the majority either being completely free or having free versions. Of course this is just a small selection, there are tonnes more out there, but these are some that are really...
Website, Blog

A website with a blog, or a blog with a website? The advantages of a WordPress.org website…

Social media has revolutionised the way we talk to our clients. It’s both important and essential to keep a steady flow of information on our social media channels to entertain, excite and interest our repeat clients and followers.  The flaw with social media, is that the communications and publications we send out onto the ether, are focussed at our channels of followers and their associates.  That’s great, but how do we contact any potential business who are not within the circles of...
Clements Marketing and Trading

Google make Dynamic Remarketing a viable option for e-commerce SMEs

What is Google Remarketing? Google Remarketing is a powerful online marketing tool that provides you with the opportunity to reach potential customers who have previously visited your website by displaying Ads to them as they visit other sites on the Google Display Network. Hence, it lets you keep in contact with your target market even after they have left your site. How it works Remarketing is proven to be hugely effective, as the return on investment tends to be higher than other...
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