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Category Archive for: ‘Pay per Click Advertising’

Google Adsense

Maximize your websites revenue through Google Adsense

Google Adsense is the most popular online advertising program where enterprises are able to display advertisements on their websites. These ads are a way to generate revenue on a per-click or a per impressions basis. The ads utilise Google’s internet search technology, which,  ensures that they contain appropriate content for visitors to your site. For example, if you site provides readers with healthy food recipes, Google might place ads for cooking equipment or cookery books. The more...
Clements Marketing and Trading

Google make Dynamic Remarketing a viable option for e-commerce SMEs

What is Google Remarketing? Google Remarketing is a powerful online marketing tool that provides you with the opportunity to reach potential customers who have previously visited your website by displaying Ads to them as they visit other sites on the Google Display Network. Hence, it lets you keep in contact with your target market even after they have left your site. How it works Remarketing is proven to be hugely effective, as the return on investment tends to be higher than other...

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