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Category Archive for: ‘Videos’

YouTube Advertising

YouTube leads growth in video advertising

Video advertising is a growing industry within the world of online marketing, with studies by PWC’s Entertainment report stating that revenue will more than double by 2018 from £316m to £717m. Video content is evolving and there are an ever growing number of channels where advertisers can choose to promote this content. However, YouTube is by far the most popular platform for marketers choosing to advertise using video. You are not only able to engage people through the advertising of...
Alan Clements Baidu Interview

Baidu’s Market Share

On 25th April the Chinese Search Engine giant Baidu is set to launch its latest set of quarterly financial results. Whilst many analysts expect Baidu to show continued financial growth and to retain its Chinese search market dominance, there are signs that Baidu’s growth and market share is on the decline. To understand why analyists are making this claim, Alan Clements, Managing Director of Metafocus Global, a leading search and international internet marketing agency, explained on...

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