Choosing the right keywords for global websites
Ensuring the correct keywords are chosen for your business in each language for your global websites, is an absolutely vital part of the international search engine optimisation process. Simply translating your keywords from English to Chinese, for example, is not enough.
Keyword research needs to be undertaken in each local language to be truly effective.
At Clements Marketing, we always begin our international search engine optimisation for global websites by identifying the right keywords to target, in every language, choosing terms that produce enough traffic to grow your business but are not so competitive that the site will be lost amongst the competition. It is a fine balance between highly competitive keywords that may yield the highest returns and more specific keywords that are perhaps easier to rank highly for but may have lower volumes of traffic on a monthly basis.
Before we commence SEO work we provide a detailed report analysing the international search and which keywords are appropriate and specifically which ones we recommend optimising for. It is only after these keywords are agreed that we begin search engine optimisation (SEO) of the website itself. Any research also informs our International Pay-Per-Click Advertising service.
We also provide thorough competitor market research so that you can see who you main competition is and what they are currently targeting.
As mentioned above, it is vital that this keyword research is undertaken in each foreign language rather than merely translating the chosen English keywords into the appropriate language. We offer a full, localised translation service to ensure that you have the most appropriate keywords in each language.
We are leading experts in global websites and SEO; to learn more about how we can help your website rank highly in all the relevant search engines, give us a call on +44 (0)115 8232772 or contact us. We’d be delighted to hear from you.