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Link Building and Social Networking

Link Building

Link building is one of the key foundations of successful international internet marketing. Search engines love links. Links are great in pointing the ‘search engine spiders’ to visit your website frequently. However, one thing to keep in mind is that the quality of links are far more important than the quantity of links to your website. A number of one-way links from popular, well respected and established websites will increase the value of your website exponentially.

Directory Submissions are the most popular way to build links, but remember, a flurry of low value and irrelevant reciprocal links to your website will have a negative impact on your own website ranking. The best way to build quality links to your website is by identifying valuable and relevant websites and requesting a one-way link to your website. Some paid listings are also useful as you can promote a specific section of your website or be listed on a directory that is dominating the top few rankings of your target keyword.

By keeping a website that is full of fresh content and up to date news, you will also naturally attract links to your website. Blogs are a great way of generating new content, communicating with your visitors and discussing items that are topical and relevant to your industry.

Clements Marketing are committed to a continuous programme of link building and analysis in order to retain and improve your website position on the search engine results page. Clements Marketing includes link building and link analysis as part of our search engine optimisation set up and monthly management programme. We can help to identify and initiate valuable links to your website and maintain an ongoing international Internet marketing campaign to grow your business online.

Social Networking

In the UK, we have Facebook, Twitter, LinkedIn. In Germany, everyone is talking about Studiverzeichnis. In Brazil, it is all about Orkut. So how is social networking going to help businesses reach international markets?

Social Networking sites are not just for teenagers; many young to middle age professionals are using social networking sites frequently on a daily basis. Increasingly, it is used as a business tool for B2C or C2C promotions. Unsurprisingly, Facebook is one of the most popular website in the UK, second only to Google UK, reaching up to 8.5 million users UK users in January 2008.

With sites like Squidoo, we can create a tailor made page with links to your website/blog for your company. We can promote your products or services by creating interesting and interactive Facebook pages or Myspace profiles. Social Networking sites allow you to build a direct relationship with your visitors in a modern and accessible way.

If you have a blog, photo album or videos relating to your products and services, all these can be incorporated into social networks and profile pages to increase your international reach.

D’ya Digg?

Nowadays, Social Bookmarking sites are also a great tool to promote products and services as well as build links into your website. There are many different bookmarking tools for each of your target country. In countries like China, there are even bookmarking sites for English sites about China as well as Chinese bookmarking sites.

The web is constantly changing and sometimes it is hard to keep up with the ‘latest’ technologies and websites. Clements Marketing has a dedicated team of online marketing staff to ensure that we target the most relevant international social networking sites for your business.

To learn more about how we can help your website rank highly in all the relevant search engines, give us a call on +44 (0) 115 8232772 or email us at info@clementsmarketing.com. We’d be delighted to hear from you.

Our clients include...