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Maximize your websites revenue through Google Adsense

Google Adsense

Maximize your websites revenue through Google Adsense

Google Adsense is the most popular online advertising program where enterprises are able to display advertisements on their websites. These ads are a way to generate revenue on a per-click or a per impressions basis.

The ads utilise Google’s internet search technology, which,  ensures that they contain appropriate content for visitors to your site. For example, if you site provides readers with healthy food recipes, Google might place ads for cooking equipment or cookery books. The more targeted your page is, the easier it is for Google to highlight appropriate ads.

Adsense is a primary way of monetizing the content of your website. The amount of revenue that you generate is dependent on how much advertisers are paying Google to show the ad. Google take a portion of the payment, with you, being the host website receiving the rest.

How to maximize your revenue stream

In order to receive the full benefits from using Google Adsense, it is important that you are generating enough traffic through your website for the ads to be seen. The more traffic you receive, the more likely you are to have people click on the Ads. The more people that click, the more revenue you will generate.

Traffic through Search Engine Optimisation (SEO)

Having a website is no longer enough, people need to be able to find you. The majority of web traffic is driven through search engines, therefore, it is essential that your website has been Search Engine Optimised. SEO aims to improve your websites ranking on search engines. This is not a quick fix, it is an ongoing process that requires the experience of a specialist.

Build valuable content

You need to have a pool of valuable content in order for Adsense to work at it’s best. This not only helps to improve your SEO, but it also encourages people to share and link to your content which enables your web traffic to grow.

Your content needs to be updated regularly. However this does not just mean add something for the sake of it. Instead you need to add quality. The more quality content you produce, the more visitors you will get.

Don’t try to trick Google

  • Don’t click on your own ads – This is click fraud, the program is highly intuitive and it will realise if you are clicking on your ads or encouraging your friends and family to do so. This can result in a permanent ban from you Adsense account or even you being removed from Google Search.
  • Don’t use phrases like “click on my ads” – Google do not tolerate prompting visitors to click on your ads, this tactic can again result in severe punishment.

Put simply, to get the most out of Google Adsense, you need to produce quality content which people are able to find. To do this you need to utilise online marketing techniques that help your target market find you. To learn more about this, feel free to contact Clements Marketing today, either call us on +44 (0)115 8232772 or email us at info@clementsmarketing.com, we would love to hear from you.

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