How do you measure the success of your website: is it the number of visitors? The number of orders? The position within the search engine results pages? However your measure success, it is vitally important to be able to record and compare data on an ongoing basis regarding site visitors, referral sources and conversions.
At Clements Marketing as part of our ongoing maintenance and support program we have with our online marketing clients, we track both the rankings in the SERPS (Search Engine Results Pages) and also the number and behaviour of visitors visiting the site.
We have bespoke reports which we write on a monthly basis for each of our SEO clients which detail not only the position in the 3 most popular search engines, Google, MSN/Live and Yahoo but also compare month on month how these rankings are improving and which areas need further work.
All websites that we work with will have Google Analytics installed which is an excellent performance monitoring tool allowing you to measure not only the number of visitors to your site but also where they have come from, which pages they are visiting, which keywords they have typed into the search engines and ultimately which products or services are the most popular.
You can also setup conversion tracking to see whether people are leaving your site before buying, signing up or enquiring to help optimise the site further.
Of course, data is nothing without interpretation and our team of Internet marketing and search engine optimisation professionals are experts are managing data and drawing conclusions, which have an immediate effect on your business.
To learn more about how performance tracking can help you make the most of your website give us a call on +44 (0)115 8232772 or email us at firstname.lastname@example.org. We’d be delighted to hear from you.