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Web design with the internet marketing experts in Nottingham

Effective web design is key in growing your business online – if your web site design fails on any levels you will compromise the effectiveness of your campaign, it really is as simple as that.

The visual design of a web site is extremely important and should be a reflection of the products offered, the marketplace and its customers. However, this is not the only factor that needs to be considered. User experience is vital which includes elements such as:

Branding – Are your company name, visual appearance and brand values consistent and clear throughout the entire site? Are you memorable?

Copy – Is there all the information that you need to be able to make the decision to buy the product? Are the delivery, returns and warranty information clear and easy to find?

Photography – Do you have multiple, high quality images of the products? Do you have video or 3D views of products? Would additional info make you confident if you were the customer?

Navigation – Is your site easy to find your way around? Are related products clearly identified?

Competition – How do you fare against the competition? Price? Product range? Professionalism of design / look and feel?

Call to Actions – Are customers encouraged to purchase? Is purchasing easy to initiate?

Security – Is payment secure? Is this clear on the website?

Delivery – Are your rates competitive? Is your supplier reliable? Do you offer tracking?

As the leading internet marketing experts in Nottingham learn more about how we can help you build an effective ecommerce website, please give us a call on +44 (0)115 8232772 or email us now at info@clementsmarketing.com. We’d be delighted to speak to you.

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